Lethbridge College came to northStudio looking to build a socially enabled website with key calls to action for student recruitment and retention. It was important to showcase the student experience and highlight the benefits of relocating to Lethbridge for educational purposes.
Solutions
- Key call to actions on the homepage and within the site
- Created a student experience section complete with student bloggers
- Strong use of multi-media content within programs and courses
- Suggestive content: “If you are interested in this course, you may also be interested in this course.”
We have since created and implemented a social media marketing campaign, including a Website scavenger hunt and promotion of the student experience in Calgary & Edmonton targeted social media channels.
