Is SEO important?

Well, there’s no point spending thousands of dollars for a beautiful website if no one can find it. Websites compete for attention and placement in the search engines, and those with the knowledge and experience to improve their website’s ranking will receive the benefits of increased traffic and visibility. SEO equals success.

Ensure your website has been optimized with these tools to get an upperhand on the competition.

Keep in mind; mobile optimization is the most important factor for SEO. Now that Google’s search algorithm prioritizes responsive websites, it has never been more important to have your website optimized.

Not to mention over 80% of Google searches come from mobile.

At North Studio, we specialize in Drupal and WordPress web development – so let’s go through the best SEO tools for each CMS.



1) Search 404

This module directs visitors and reduces bounce rate traffic. This is the go-to module for retaining visitors to your site if directed from old URLs linked to other sites or search engines.

Instead of showing a standard “404 Page not found,” this module performs a search on the keywords in the URL, e.g. if a user goes to, this module will do a search for “does not exist” and shows the result of the search instead of the 404 page.


1) Redirect

Search engines disapprove of pages that can be accessed by two or more URLs. Get rid of duplicate URLs by using the Redirect module to explicitly redirect to useful links while getting rid of 404 error pages.

This module redirects traffic from pages that no longer exist on your site. The redirect module can also help you to check content that results in 404 errors such as images that have been deleted, content with malformed URLs, links formatted wrong, external linked pages, etc.

Remember to ensure searchers are redirected to the best possible page by creating related content in your current site.


3) Google Analytics

How are people interacting with your site? What pages are they visiting? What Google keyword search did visitors use to find you?

This module should be on every Drupal website. No ifs, ands, or buts.

To maintain a successful business you need to know what is working and what is not. This is the best module to find out. You can see the top keywords for your site, your top entry and exit points, who is driving traffic to your site, etc. Here are some features we wanted to highlight:

  • Anonymize visitors IP address
  • Cache the Google Analytics code on your local server for improved page loading times
  • Bounce rate %
  • Exit page rate %


4) Google Tag Manager

This is a module we’ve recently started using, and the results have been strong. It creates agile management of analytics.

This Google Tag Manager module allows non-technical stakeholders to manage the analytics for their website by triggering the insertion of tags and tracking systems onto their pages via Google’s Tag Manager (GTM) hosted application.


5) Content Optimizer

This tool increase’s your search engine rankings by improving on-page optimization factors. It provides instant analysis of any site content as a quick and easy guide to assure SEO best practices are consistently followed. It’s a helpful reminder.

Use it to provide feedback for the various on-page SEO aspects you may have overlooked such as keyword usage, page title length, captions, and primary keywords in body text.


6) SEO Checklist

This is a SEO tool that presents comprehensive yet concise information that improves both on-page and off-page SEO. By going from simple SEO techniques to the more advanced options, it provides information relating to options and configurations.

Some of the guided suggestions from SEO Checklist help you improve title tags, visitor tracking, content, URL paths, and tracking visitors. A nice plus here is it creates a reliable list and shows you when things have been completed. Convenient for SEO pros and beginners alike.


7) XML Sitemap

This is important if you recently built a new website or migrated your old one. Sitemaps reveal the listed content on your website aka your site’s index.

The XML Sitemap module provides an easy method for your Drupal website’s pages to be found and indexed. Easier indexation means faster crawled and ranked pages.

It does this by creating a protocol that search engines understand and trust for site crawls. The same sitemap will also give search engines metadata regarding all URLs within your site.


8) Broken Links Checker

Ensure your site does not have broken links because this will drastically impact your SEO!

The Link checker module extracts links from your content when saved and periodically tries to detect broken hypertext links by checking the remote sites and evaluating the HTTP response codes.

Features include scanning pages, comments, nodes and blocks from which it detects and compiles an internal or external broken links list for you to review.

This helps to clean up any issues resulting from broken link relationships and makes the site more crawlable and easier/faster to index.


9) Metatag Module

This module defines metadata on your content, which is one of the main determinants for SEO. All website content should have meta tag descriptions. This module makes it simple by allowing you to set some meta tags for each node, view or panels page.

Websites will not be indexed or easily searchable without Meta tags, Description, Page Title, or Keywords.


10) Page Title

This module allows users to separate the page title from the content. The title given to a page is usually sprinkled with relevant keywords to attract maximum attention from search engines.

With this tool you can specify patterns for how the title should be structured and, on content creation pages, specify the page title separately to the content’s title.



Let’s not forget about WordPress, the CMS tool used by 25% of online sites including TIME Magazine.

1) WordPress SEO by Yoast

Experts agree this is the most comprehensive and effective SEO plugin for WordPress. It offers the most features and, quite simply, it gets the job done. Out of the box, WordPress is fairly well optimized for search engines. However, if you want to go beyond basic search engine optimization, you will need to install a plugin.

It incorporates everything from a snippet editor and real time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps.

Some of our favourite features:

  • Video SEO – allows you to optimize videos to rank higher in search results
  • Local SEO – helps optimize search results for sites that compete in Google Maps


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