Just announced: In May 2016, Google will release another mobile-friendly algorithm update. This will go one step further in targeting and penalizing sites that are not mobile-friendly, as per Google’s pass/fail test.

This comes after last April’s Mobile-Friendliness Algorithm Update, the most comprehensive change since the rollout of Google Panda in 2011. This update gave preferential rankings to mobile-friendly sites and punished mobile-unfriendly sites. Meaning, if you followed Google’s requirements you would show up in mobile search and if you didn’t  you would lose a significant percentage of mobile traffic.

The announcement included the following details:

“Beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly. If you’ve already made your site mobile-friendly, you will not be impacted by this update. The intent of the search query is still a very strong signal – so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.”



If a site satisfies Google’s front- and back-end requirements, it receives a passing grade and can earn higher rankings on search engine results pages.

Things to consider:

Avoid software not compatible with mobile devices (Flash)
Don’t implement small fonts or unreadable text without zoom
Proportionately sized content to eliminate scrolling
Hyperlinks should be easily tapped
Ensuring quick page load speeds
Accelerated Mobile Pages (AMP)

Does your site not pass Google’s test? Call us to make your site mobile-responsive.