There's no way around it: the age of the gut-driven, experience-based marketing campaign is over. If you don't use data to analyze your website's performance, understand your visitor behaviour and build strategies that will hold for the future, you're not doing digital marketing right.

For those who would like to learn how to promote their blog using data, we have a very short Slideshare presentation to help you get started.

Of course, using data to promote your blog can be a lot more complex and granular than these basic tips, but these will get you thinking about analytics and how to use them to improve your blog's reach.
Here are a few more basic tips for a better blog:
  • Set up buyer personas for your content
  • Build an email list to stay in touch with your readers
  • Connect and engage on social media