Mobile searches have surpassed those on desktop, Google has confirmed this summer (wow!).

All this curiosity amounts to over 100 billion mobile searches per month. Not surprising considering more people have access to a smartphone than a toothbrush. It really is more of an obsession considering the average mobile user checks their phone over 1,500 times a week and uses their device for three hours 16 minutes every day. Baring this in mind, it has never been as crucial for your business website to be mobile-friendly.

REMEMBER: Just because your website can be viewed on a mobile device doesn't make it mobile-friendly. These are some useful tips about mobile web behaviour to keep in mind in order for you to stay engaged with your visitors.

 

ENGAGEMENT
Talk about a cold shoulder — 40 percent of people lose interest in a website that takes longer than three seconds to load. They also spend less time perusing with desktop visits lasting three times longer, on average, with half the bounce rate. The allure of the smart phone is all about functionality. Users scan rather than digest content and tend to do so while multi-tasking. It is essential that your mobile-friendly site gives priority to the features and content that users immediately need such as contact information.

SIMPLICITY
Keep it simple for ease of use. Mobile sites have fewer graphics for easy loading and to accommodate the small screen sizes. Consider how people scan and read on their mobile device and the number of things that can be viewed at a glance on a mobile device’s small screen. Think with your thumb (or index finger). “Make sure your site is completely navigable with one thumb and requires no pinching to use,” says Marc Weisinger, director of Marketing, Elite SEM, a search engine marketing firm. “This is one of the most important tips for any mobile site as you want users to be able to navigate your site with their ‘phone hand’ without the use of a second hand. Additionally if you have to pinch to zoom, your content is probably too small or not perfectly optimized for that browsing device.”

VIDEO
1.8 Million Words…

That’s the value of a one minute video, according to Dr. James McQuivey of Forrester Research. Consumers using mobile devices are three times as likely to watch videos than laptop / desktop computer users. People tend to connect and relate to a visual representation more than a blank screen of text. A video embedded with music allows the synergy of words and images to draw in the viewer — although you have only 10 seconds to grab their attention. According to Visible Measures, 20 per cent of your viewers will click away in 10 seconds or less. This encapsulates the importance of having high quality video that gets your brand and message across in an instant.

Armed with that information, you can sharpen your message and target it more precisely. Keep these tips in mind to help you attract mobile-savvy consumers!