Google Analytics is a free, powerful tool that can show you what is working on your website — and what may need some tweaking. It’s important to monitor GA on a regular basis to see what marketing tactics are converting your audience, or what new strategies you should implement moving forward.

My favorite component of GA is seeing the Source/Medium customer acquisition. This basically shows you where your website traffic is coming from — google / organic or social media referrals or through any CPC campaigns. How are people finding you?

This week’s tutorial is Part II of our February blog series, “Show me some love,” where we bring you video tutorials on our clients’ most popular questions. This is a quickie! There’s lot’s more to understand about GA’s traffic sources, but we’ll save that for another day.