Google Analytics is the most powerful tool for digital marketers, UX designers, content creators… the list goes on!
It is my favourite tool to analyze a site’s performance. Many of our clients ask us very specific questions regarding their website, like how many people are clicking the homepage Carousel? How many people are clicking on “Request a Quote”? There is an easy way to find these answers very quickly.
Here’s a video tutorial on how to find the hidden feature not many people know about the secret weapon we use. If you are just getting started with Google Analytics check out our 5 Must-Know Tips to master it, or find out how site users are finding your site.