Google Analytics is the most powerful tool for digital marketers, UX designers, content creators… the list goes on!
It is my favourite tool to analyze a site's performance. Many of our clients ask us very specific questions regarding their website, like how many people are clicking the homepage Carousel? How many people are clicking on "Request a Quote"? There is an easy way to find these answers very quickly.
Here's a video tutorial on how to find the hidden feature not many people know about — the secret weapon we use. If you are just getting started with Google Analytics check out our 5 Must-Know Tips to master it, or find out how site users are finding your site.