digital marketing reading list august 29 2014Why yes, it’s Friday again! Before I go on vacation (don’t worry, you won’t have time to miss me with all the awesome content I’ve prepared for next week), I want to share some of my favourite digital marketing articles from this week.

First, it’s not really marketing-related, but it’s still a good read: tech companies’ desire to hire people with liberal arts degrees. As a person with such a degree, I wish more companies would take this advice to heart–it’d make the life of many of my friends much easier.

If you have trouble producing a lot of content, use these techniques to repurpose and recycle the content you already have

Another interesting HubSpot post covers neuro-linguistic programming and how to use it to increase the effectiveness of your inbound tactics. 

If you own an e-commerce site, you want to look into Pinterest (if you’re not on it already). A recent study shows that value from Pinterest is at an all-time high.

Lastly, this Search Engine Watch post explains why picking the right people when choosing a marketing agency is at the core of a successful collaboration.