Headz Mail Order Cannabis

North Studio and Stikky Media team up to design, build and launch one of the first sites of its kind.

Headz Mail Order Cannabis was a trend setter in its industry and North Studio had the opportunity to bring this new e-commerce experience to life! Headz delivers to every city and province in Canada and their memberships have not stop growing since launch.

The Project

The challenge

Headz.ca Mail Order Sacrament Canada is focused on delivering the highest quality Sacrament – Ganja (marijuana) products to customers across Canada.

Company stakeholders asked us to analyze their existing WordPress website and make a series of improvements.  Post analysis, it was determined that Headz.ca would benefit from a website redesign (based on their existing brand).  The redesign included more effective landing pages for each section of the website that were designed to grab visitors’ attention and appeal to their target market.  As well as, a suite of fully integrated WordPress plugins that would provide affiliate marketing and cross-sell its products, maximizing their sales.

Marketing Results

Check out Stikky Media’s marketing results!

  • Traffic: Consistent month over month increase in visitors with low bounce rate
  • SEO:  100 geo landing pages in top 10 on Google with average CTRs above 10%
  • Affiliate Marketing:  870% increase in membership
  • Email Marketing:  Open rate >40% and Click rate >15% well above industry average
  • Paid Search ROI:  14:1 revenue to spend ration on Bing
  • E-commerce Revenue:  1,250% increase in 8 months with AOV>$143

Download the full case study here.

 

 

Our Work

A few site features

  • Installed a fresh instance of WordPress to make optimal use of the theme, which was already installed on the previous website
  • Cleaned up left over custom code and sorted the code into a plugin and a child theme following WordPress best practices
  • Enhanced member’s dashboard and improved overall UI experience for members
  • Improved the eCommerce workflow by including a Government ID uploading feature
  • Created and integrated an affiliate system program and analytics system
  • Added a newsletter feature for marketing objectives driven by Stikky Media

 

The Outcome

North Studio, through mutual collaboration with the project sponsors built a customized fully functioning store within a professional website, alongside an affiliates system and integrated blog. All of these dimensions of a business’ online presence are harnessed in one place, and presented together seamlessly.

The end-result was a bespoke and feature-rich add-ons integrated website with an excellent user experience and appealing aesthetics. The traffic on the website also increased significantly within a week due to the marketing efforts set forth by Stikky Media.

The north studio team can electrify your ecommerce opportunities

When you collide work ethic with an intimate understanding of ecommerce meets jet fuel, there’s no reason why your ecommerce site should be flatlining. Ensure that your site is doing the heavy lifting while YOU’RE the one sipping Mai Tai’s in Tahiti!

Shoot us a note and let’s connect.

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