UX and Information Architecture
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Benefits of UX/IA
- Define the optimal user experience
- Uncover barriers to optimal usability
- Identify content, features, and functionality
- Map User Journeys to features and task flow
- Design topic hierarchies based on user’s needs
- Create intuitive navigation and search systems
- Create direction for mission-critical site tasks
- ‘Blueprint’ for user-friendly navigation, content categorization, layout and task workflow
- Hierarchical task analysis
- Kano model analysis to classify product attributes
- Development of user personas
- Specify content models for web and mobile interfaces
Technical Architecture / User Experience Design
At North Studio, we believe that it’s important to ask the right questions before building, and recommend making User Experience Design an integral part of any project. Before any re-build or re-design, we carefully consider a user-centered model of site tasks and content, endeavoring to provide insight and direction for mission-critical site tasks based on user personas, needs and behaviors. Our deliverables serve as a ‘blueprint’ for user-friendly navigation, content categorization, layout and task workflow.
The business goal of User Experience Design is to identify the profitable actions on a website and make it easier for visitors to accomplish them. Usability studies utilize a mixture of self-reported and behavioral data, and use a combination of natural use of the product and a scripted use of the product. NorthStudio recommends conducting research prior to a site redesign, upgrade or part of a healthy ongoing digital strategy.
The purpose of this research is to uncover barriers to optimal usability, and identify content, features, and functionality that will better help meet the needs of site visitors and further your business goals.
Supposing is good,” advised Mark Twain, “but finding out is better.”
The resulting report will connect business objectives with feature sets, UIs, and measurable outcomes. Identifying the profitable actions, the trigger activities, and also the supporting information that users will need to have a satisfying interaction with your website.
User Experience Research Areas
It’s important to ask the right questions before pursuing solutions – research and analysis are the starting point. Identifying the data that can be the driver for a continual improvement process can bring even greater levels of return on investment.
The following attributes are a commonly measured as part of our user experience research:
- Clear presentation of a value proposition for primary audience segments
- Evidence of an organization’s and website’s credibility
- Differentiation from similar organization or competitors
- User comprehension of the website offerings and user journey
- Identification of barriers to conversion and usability issues
- Hypothesis for conversion rate improvement for mission critical site tasks including:
- Finding information/products/services/people quickly and easily
- Accessing and understanding information required to make a decision
- Intuitive conversion funnel/checkout/signup process
- Tools for users to get help and resolve issues quickly
- Converting first time visitors to repeat/power users
- Supporting the workflow of new and power users, considering:
- Realization of Need
- Responding to mobile as well as desktop users
Our UX and technical architecture has been part of projects for Harvard, Stanford, Berkeley Science Network, Autodesk Design Academy, The Mises Institute, and many more.
The goal of this discovery is to connect business objectives with feature sets, UIs, and measurable outcomes. Identifying the profitable actions, the trigger activities, and also the supporting information that users need. When we find the data that can be the driver for a continual improvement process, it can bring greater and greater levels of return on investment.
- Define the primary audience segments the Lethbridge College site needs to serve.
- Assess how to clearly present a value proposition for Lethbridge College ’s services.
- Identify the optimal information structure and navigation styles for each of the audience seg