Emergent Biosolutions is a leading pharmaceutical brand looking to maximize their digital presence. The new site needed to be fully responsive, but also feature customizeable styling to allow them to add the creative nuances to emphasize new projects or initiatives without the aid of a developer. Finally it needed to enable rich content authoring for content managers and administrators.
What We Did
After both a full website and content audit, it was determined that a complete restructuring of the website would garner the best results. Emergent wanted to integrate several of their product sites, so our main focus was always the user interface to ensure a fresh and intuitive experience. We built a highly complex website with simplified customizability, while showcasing a fresh and clean interface.
Custom, responsive theme development that features stunning widescreen imagery
Eliminated backend complexity by reducing content types from 34 to 14
Simplified content authoring experience to increase dynamic content
Ability to create feature biographies for team member spotlight
Anchor text allows for dynamic scrolling and greater content consumption
Integration with Investor Relations website
Ability to easily add and showcase videos
Enhanced user interface experience