TMW Systems – A Trimble Brand
Part two is also surprisingly common: a change in brand. In 2012, Trimble acquired TMW Systems, but no changes in brand were made until recently. At the time of the build, we knew there were brand changes coming but there were still some unknowns, and we needed to be able to pivot quickly when the rebrand was officially approved.
What We Did
Every site we touch starts with a strong Information Architecture process. We identify what is working, what can go wrong and how/where we can make improvements. By exploring how the content is related, we worked with TMW Systems’ team to map complex relationships in order to facilitate dynamic page content with the most simple tagging systems possible. Each piece of content has several fields for tagging, and the logic behind the scenes handles the rest.
The design and page layout options offer an incredible amount of flexibility. Each section within a page can be moved, deleted, hidden or styled as needed. With the branded visuals mainly controlled at the section level, we would be able to update a great deal of the look and feel by adding or changing styling options on this component. TMW Systems has an outstanding design lead, so each section also needed styling options at the copy level to either allow the graphics to speak, or to work as a standalone image.
Due to the sites’ level of flexibility for content managers, its stunning visual display and the incredible user experience TMWSystems.com is one of our most accomplished site launches to date!